While First Globals™ are the generation most likely to contribute to a cause through the Internet, they are not the most likely generation to contribute to a political campaign through the Internet. When asked whether they have contributed to “a cause” through the Internet in the past year, 63.3% of First Globals™ answered yes, compared to 47.2% of those 30-49, 40.3% of those 50-64, and 28.1% of those over 65. However, when asked whether they had ever made a contribution to a political campaign online, 43.7% of First Globals™ said yes, compared to 47.3% of those 30-49, 45.9% of those 50-64, and 37.8% of those over 65.
How do you interpret these results? Do First Globals™ care about a broader range of causes then those espoused by political candidates and political parties? Are First Globals™ less involved or interested in politics than older generations? Do you think that nonpolitical organizations do a better job managing and spending donations than political parties or candidates? Are you more likely to donate to political or non-political organizations?
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3 comments:
The internet has made it much easier to research charities and see which charities are using money efficiently and which are not. The Charity Navigator website even ranks charities from one star to four stars based on efficiency (among other things). I always check here before I donate. And yes, I'm more likely to give to nonpolitical organizations, only because I thinkk tha tpolitical donations are more likely to go towards advertising and things like that and I think money can be better spent.
I'd say first globals are less likely to have money and therefore less likely to donate to a political campaign, but then it doesn't make sense that they would be more likely to donate to any random cause. Interesting. I wonder if you find the same results if you take out "the internet" as a factor and just ask whether they've donated to a cause or a poltiical cause in any form.
I think another thing that might contribute to this differential for First Globals is that a lot of FG's volunteer for campaigns and become involved in that manner. Maybe FG's that do that don't feel like they also need to contribute money.
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