First Globals™ are the age-group most likely to agree that “overall, the standard of living is better today than it was 30 years ago.” Overall, 76% of First Globals™ agree with this description, compared to 59% of Nikes, 61% of Woodstocks and 68% of Privates. Thus, a generation most likely to agree with First Globals™ on whether things are better now is the generation most removed from them in terms of age.
What do you believe accounts for this view of First Globals™ ? Do they under-estimated the standards of living from the age when they were not even born? Or are those older than them looking at their younger pasts through rosy-colored glasses? Do you believe that the overall standard of living is better today than it was 30 years ago?