Money, that's what I want.

While First Globals™ are the generation most likely to contribute to a cause through the Internet, they are not the most likely generation to contribute to a political campaign through the Internet. When asked whether they have contributed to “a cause” through the Internet in the past year, 63.3% of First Globals™ answered yes, compared to 47.2% of those 30-49, 40.3% of those 50-64, and 28.1% of those over 65. However, when asked whether they had ever made a contribution to a political campaign online, 43.7% of First Globals™ said yes, compared to 47.3% of those 30-49, 45.9% of those 50-64, and 37.8% of those over 65.


How do you interpret these results? Do First Globals™ care about a broader range of causes then those espoused by political candidates and political parties? Are First Globals™ less involved or interested in politics than older generations? Do you think that nonpolitical organizations do a better job managing and spending donations than political parties or candidates? Are you more likely to donate to political or non-political organizations?